First of all, we should increase the business items. The supermarket at the entrance of the community is generally small. It mainly targets the residents of the community. The group is basically fixed, but the demand of the group is relatively large. Therefore, the operator should work hard on the business items. On the basis of traditional daily necessities, it can add vegetables, fruits, meat and other business items, and also provide some convenient services, such as express delivery Water change point, etc.
The population of the community will increase the number of customers entering the store, which is to study the residents of the community, how to add some products that customers need, attract them to enter the store more, and increase repeat customers.
Secondly, the management staff's service attitude and daily operation management. The main thing to note here is that the community operation can be said to be the social operation of acquaintances. Residents generally do not move around, that is to say, they are fixed customers. So the important thing in daily operation and management is quality. We must pay attention to quality, because if residents no longer trust the products in the store, the products will no longer sell well, Generally speaking, once unqualified products appear, they should be replaced at the first time and compensated enthusiastically, otherwise the image of the store will be affected. Another is the service, which should be warm and considerate.
Pay attention to customer needs, which requires operators to pay attention to their own customer group requirements. This is easier for residential supermarkets, because the flow of people here is relatively fixed, and the needs of each customer are relatively fixed. Set up customer files, take the common divisor, and see which product customers have needs, and then prepare accordingly. For example, there is no cauliflower in the store, and five or six customers like to eat, Then consider adding cauliflower.
Timely promotion can be carried out on holidays, which should be linked with the date. For example, when International Children's Day Children's Day is coming, some activities for children's food and toys can be carried out. When the Mid Autumn Festival is coming, activities for moon cakes, wine and other commodities can be carried out to make customers feel that there is a discount for regular consumption in the store, which can attract more customers.
