Fresh products are originally products with low profits but high sales, so in order for fresh supermarkets to operate well, improving fresh sales and profits is the key.
1、 Fresh products should be fresh
Low price, guaranteed quality, and timely delivery: Fresh products are not only necessary for purchasing with guaranteed quality, but also for timely delivery. It is not allowed to mix bad things with sales to reduce losses.
2、 Increase the variety of fresh products
To increase customer stickiness, the fresh food store area is limited, and it is not possible to have all the dishes available. However, we need to increase the number of dishes as much as possible so that customers can purchase everything at once in the store.
3、 Product display
Flexible display can provide customers with a sense of freshness and visual guidance, which can promote sales. At the same time as displaying, it can also be accompanied by reasonable lighting, music, and suitable promotional personnel or language.
4、 Convenient location
This not only requires us to do a good job in the initial site selection, but also to place the fresh food area in a convenient place in the later stage to provide convenience for customers, as fresh food is a daily necessity and has a high frequency of purchase.
5、 Combination of online and offline
In the new retail era, people rely heavily on the internet, where they can book meals, tickets, etc. If fresh food stores still adopt the traditional store sales model, their competitiveness will be greatly reduced. So it is necessary to combine online and offline, and adopt more promotional and sales channels, which naturally helps to increase sales.
6、 Promotion plan
Promotion is very important, and for fresh food stores, promotion is also very important. It is best for fresh food stores to launch special offers every day, sell seasonal dishes, and offer full discounts during some holidays, as well as timely promotion. For some dishes that are not fresh or cannot be sold out on the same day, they can be disposed of through evening activities.
7、 Resource integration
Integrate the supply chain, reduce prices, and sell at low prices. Profit is closely related to sales, and outstanding sales of goods can generate more revenue.
In short, in order for fresh supermarkets to have good sales revenue, how to sell products to consumers is the key. There are basically several ways to increase the sales revenue of fresh food supermarkets. For fresh food supermarkets, more attention should be paid to details, such as launching some specialty products, which can help with fresh food sales.
