It is a very common practice to have a checkout counter in a departmental store or a supermarket. You can derive more benefits from the counter with a little novel and innovating methods than others. In fact, a smart entrepreneur can strategize to pitch in more sales in a supermarket checkout counter.
Adds to Impulsive Purchase
You should check the pulse of your customers. Once you can read their mind of purchasing habits, you can take advantage of the position. If you are placing the merchandise most often bought on impulse, the counter would boost up your sales. You can stuff the counter with some fancy and attractive items to spark the attention to the customers. Such customers are certain to purchase the item, even if they do not understand the benefits and only to satisfy their immediate pleasure.
Foresee the Customer Needs
Even without tickling his impulsive purchase habit, you can make the checkout counter for the benefit to a customer and for pushing up your sales level. You can anticipate some items, which they might not list out, but they need to buy. Depending upon the average bill of your customers, you can think of certain items, which might be useful for the customer but generally forget to buy. The item displayed on the checkout counter will remind them to buy.
A customer having spent some time at the supermarket would have exhausted his patience level. Therefore, designing the checkout counter area with some thoughtful and appealing way would be pleasing and might dispel the fatigue. Otherwise, a long queue at the counter would irritate the customer further.
Enables an Interactive Session
The marketing personnel can take an advantage of the counter by interacting with the customers for the feedback and finding out the requirements and expectations of the supermarket. Thus, you will be able to add a specific product to the benefit of the customer, if feasible.
Works as a Loyalty Push
When the customer approaches for checkout, when you observe that he is very closed for a gift in case the purchase reaches a certain level, you can suggest making him buy the additional products.
Similarly, you should push for a membership card, which would turn him to be loyal to the supermarket. The customer too feels cared, and that is important to the businessperson.
In addition, you can also think of an “Express Counter” with certain limited items, which a customer with a smaller quantity can take advantage of clearing the bills.