When designing the layout of supermarket shelves, certain principles need to be followed in order to utilize limited store space to achieve excellent display effects, leave a good impression on customers, and create the possibility of revisiting.
A good shelf layout can play a certain auxiliary role in the sales of goods. There are three commonly used supermarket shelf layout modes, namely grid layout, mobile layout, and island layout. The editor will briefly explain the advantages and disadvantages of these three layout modes.
1、 Advantages and disadvantages of grid layout
This layout is often seen in foreign or domestic supermarkets, which is the traditional form of store layout in supermarkets.
Advantages of grid layout:
1. The channel is designed according to the needs of passenger flow, which can fully utilize the space of the store.
2. Customers can easily identify product categories and distribution characteristics, making it easy to make purchases.
Disadvantages of grid layout:
1. Limited creativity in interior decoration.
2. It is easy to cause customers to have a negative feeling of being urged.
2、 Advantages and disadvantages of mobile layout
The mobile layout is based on the convenience of customers, attempting to maximize the display of products in front of customers.
Advantages of Flowing Layout:
1. The atmosphere in the store is relatively harmonious, which can encourage customers to make impulsive purchases.
2. The layout of the cargo space is very flexible, and customers can freely navigate through various shelves or counters.
3. Convenient for customers to browse freely, without creating a sense of urgency, increasing customer retention time and shopping opportunities.
Disadvantages of mobile layout:
1. Customers are crowded at a certain counter, which is not conducive to dispersing passenger flow.
2. Customers find it difficult to find an outlet, and it is inevitable that they may harbor complaints.
3. Waste space and fail to fully utilize the sales floor.
3、 Island style layout
Island style layout is the arrangement of disconnected islands in the middle of the business premises, with shelves set up in the middle of the islands to display goods.
Advantages of island style layout:
1. Meet the comprehensive needs of consumers for a certain brand of goods.
2. Be able to make better use of the limited space in the store.
3. It can decorate and beautify the business premises, increasing consumers' interest in shopping.
Disadvantages of island style layout:
1. It is not possible to store a large amount of available goods.
2. It is not convenient for the mutual cooperation of the counter salesperson.
3. It is not convenient to temporarily supplement products during business hours.
Different shelf layout modes can bring customers different shopping experiences, so when designing the layout, it is necessary to consider the actual situation and adjust the different layouts according to the business content. How to achieve a good display effect of high-quality products is a university question that requires continuous exploration and accumulation in actual operation.
